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Industry Veteran Joe Flanigan Appointed As CEO and Board Member of Westminster Pet Products

West Palm Beach, FL – February 24th, 2021 — AUA Private Equity Partners, LLC (“AUA Private Equity”) is pleased to announce the appointment of Joe Flanigan as Chief Executive Officer and Board Member of Westminster Pet Products, LLC (“Westminster” or the “Company”). AUA Private Equity acquired Westminster, a family-owned developer and marketer of pet treats, chews and supplies as well as shoe care products, in August 2020.

Prior to joining Westminster, Mr. Flanigan was a Managing Director (USA) for Advantage Group International after a successful eleven-year career at Mars, Inc. During his time at Mars, Inc., Mr. Flanigan held numerous roles including President (USA) of The Nutro Company from 2011 to 2015, and President (USA) of Royal Canin from 2006 to 2011. Prior to Mars, Inc., Mr. Flanigan held roles at Otis Spunkmeyer, International Multifoods, and at PepsiCo./Frito-Lay.

David Benyaminy, Partner of AUA Private Equity, commented: “Westminster and AUA Private Equity welcome Joe as the newest addition to our team. Joe brings a wealth of knowledge, leadership, and operational expertise from the pet and CPG industries that will help Westminster capitalize on substantial growth opportunities in the rapidly evolving pet industry.” “I am very excited to be joining the Westminster team, particularly during this time when companion animals hold such an important place at the heart of families’ wellbeing nationwide” added Mr. Flanigan. “I look forward to working with the Company’s talented and experienced management team and employees to continue to build on the Company’s substantial momentum.”

Andy Unanue, Managing Partner of AUA Private Equity, added: “Joe’s appointment as CEO was the result of a robust search for a strong leader to facilitate a planned transition from the Company’s prior ownership and leadership. Similar to many of AUA Private Equity’s investments, our acquisition of Westminster enabled the Company’s founding family to both realize substantial proceeds and facilitate an orderly succession plan.”

About AUA Private Equity Partners, LLC

AUA Private Equity Partners is an operationally-focused, lower middle-market investment firm providing strategic capital to companies in the consumer products and services sectors with a particular focus on family-owned businesses or companies benefiting from the growth of the U.S. Hispanic population. AUA Private Equity makes equity investments of $20 to $75 million in companies that generate in excess of $5 million in EBITDA. For more information on AUA

Private Equity Partners, please visit

About Westminster Pet Products

Westminster is a family-owned developer and marketer of pet treats, chews, supplies, and shoe care products serving the retail industry. Founded in 1913 by the Elliott family, Westminster operates out of a 240k square foot BRC-AA certified facility located in Cumberland, RI. For more information on Westminster, please visit


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Disclosure: This document should not be construed as an offer to sell or a solicitation of an offer to buy any securities or investment advisory services, and are intended for informational purposes only. Any offer will be made solely pursuant to a Private Placement Memorandum and Subscription Agreement (“Offering Documents”) to qualified offerees. This document in whole or in part will not form the basis of and should not be relied upon in connection with any investment in any fund. To the extent that statements made in this document summarize provisions of the Offering Documents, they are qualified in their entirety by the terms of such Offering Documents. A copy of the Offering Documents must be reviewed and accepted prior to making a decision to invest in any fund. An investment in any fund may result in loss to an investor. Interests in AUA’s private funds are not offered or sold in any jurisdiction in which such offer, solicitation or sale would be unlawful, until the requirements of the laws of such jurisdiction have been satisfied.