Institutional Investor: Why Niche Is Nice in Private Equity

In Institutional Investor, Managing Partner Andy Unanue talked about AUA Private Equity’s niche strategy and the competition for deals in the current market environment:

“We have a unique way of sourcing deals,” said Andy Unanue, who founded AUA in 2012 and formerly served as chief operating officer of Goya Foods. “We haven’t run up against much competition.”

The firm, which has $275 million of assets under management, invests in companies that sell consumer products or services. Unanue said he’s seen more investor interest in markets catering to the Hispanic population and expects them to expand. “The Hispanic population is going to continue to grow,” he said.

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